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Debt, Scandal, And Bruised Reputations: Damage Control For Colleges In Crisis
This weekend, as countless college and university seniors process across the stage to receive their degrees and commence their professional lives, it may be easy to forget the myriad issues that are...
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3 Ways To Bring Your Company's Core Values To Customer Service
The month of May provided two salient reminders of why the airlines aren’t exactly known for exemplary customer service. First, there was Spirit Airlines’ refusal to refund a ticket to a dying Vietnam...
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The Top Mistakes Companies Make In Data Breaches
In just the last three weeks, we've been provided several salient reminders that data loss and theft are fast becoming a cost of doing business in the digital age. First, there was The Washington...
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Pandas, Penguins, Smarter Spiders, And The 7 New Deadly Sins Of SEO
A few weeks back, Google rolled out changes to its algorithm that are designed to help the search engine read websites the way people do. With two Panda refreshes and one Penguin update, Google is...
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5 Ways Insurers Can Position Themselves To Win Under The ACA
It's not every day that an industry has as many as 46 million new customers delivered to its doorstep. But when the U.S. Supreme Court voted 5-4 to uphold the Affordable Care Act (ACA) and the...
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What Every Business Needs To Learn From Penn State And The Freeh Report
This week, former FBI Director Louis Freeh confirmed what most people following the Jerry Sandusky scandal have believed since the story was first reported; that the most senior Penn State officials...
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How To Respond When Digital Social Activists Have You In Their Crosshairs
Social activists are upgrading their approach to pressuring the companies they see as less than socially responsible. Take what’s happened to Shell this summer. As the global energy giant moves forward...
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You Are Who You Fund: What Todd Akin Teaches Us About Campaign Contributions
When we examine the Todd Akin saga from a crisis communications perspective, the lessons are as obvious as they are numerous. Avoid inflammatory messaging. Do what’s necessary to keep allies by your...
View ArticleTobacco Warriors Set Their Sights On The Grocery Store
What do tobacco and food labels have in common? Not much, unless you consider the successful attorneys who beat the tobacco industry a decade ago for record sums. Now these very same plaintiffs’...
View ArticleFour Ways Plaintiffs’ Lawyers Leverage Google To Stir Food-Safety Fears
Despite the fact that America’s food safety infrastructure is the most efficient and effective in the world, the International Food Information Council Foundation’s 2012 Food and Health Survey found...
View ArticleDon't Get Lost In Translation: 3 Rules For Effective Hispanic And Latino...
With more than $1 trillion in annual spending power and projected growth of 48 percent over the next three years, Hispanics and Latinos do not represent a market segment; they are a market unto...
View ArticleHow Nordstrom Evolved From Bricks To Clicks
Back in May, Target announced that it would no longer be selling the Amazon Kindle. Earlier this month, Wal-Mart followed suit. While neither big box retailer explained exactly why they’ve declared war...
View ArticleHow New Stock Exchanges Can Leverage Global Economic Opportunity
In June of this year, a Bank of America poll found that investors are still sitting on their hands as the global economic recovery inches forward. According to the study, they are holding more cash...
View ArticleUber’s Good Deed Doesn't Go Unpunished
In the wake of every natural disaster, there are the inevitable follow-up stories about miscreants seeking to exploit the situation for their own selfish purposes. A service station starts selling gas...
View ArticleDecision 2012: It Was About The Technology, Stupid
TV plays a smaller role in our lives, and social media continue to redefine the ways that credibility and authority are communicated and perceived--a hard lesson for the Romney campaign and an...
View ArticleSocial Media And The Boardroom: Critical Questions Directors Need To Ask
The brand-building opportunities social media present are nearly limitless, and the risks they introduce are just as expansive. And to many corporate leaders, they remain somewhat of a mystery.The last...
View ArticleWhy Netflix Shouldn’t Back Down From The SEC
The SEC needs to get with the times when it comes to disclosure via social media, as its recent beef with Netflix shows.Under Chairman Mary Schapiro, the U.S. Securities and Exchange Commission (SEC)...
View ArticleSocial Vs. The Washington Old-Boy Network: A Case Study Of The Keystone XL...
After high-profile defeats, opponents of the Keystone XL pipeline are leveraging them into outreach and engagement on social networks. Can social-media savvy neutralize the lobbying prowess of the oil...
View ArticleIt Was A Wonderful Life: How Banks Can Revive Their Reputations
There was indeed a time when banks were trusted, respected, and a part of the fabric of our communities. And there's a way for banks to get it back.Where have you gone, George Bailey?Here in 2013,...
View ArticleMiracle Workers: How Utilities Can Generate More Goodwill
When the lights went out on the Super Bowl last month, America’s electric utilities were provided a stark reminder of the marquee reputational challenge they face. Can it be overcome?When the lights...
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